Marketing Intern

Marketing & New Business Development

Cashé Software is Minnesota’s leading provider of agency management software for home and community-based services agencies. Due to our continued growth, we are seeking a Marketing Intern to join our team for the summer of 2023.

ROLE DESCRIPTION

This isn’t just an internship. It is a steppingstone into a career in tech.

 

The Marketing Intern will gain deep, transferrable, and marketable expertise as well as gain exposure to the broader business and product strategy.

 

This role will be a key player advancing critical Marketing projects and initiatives while reporting to and partnering closely with the Director of Marketing. Key initiatives will include:

 

-Website strategy

-Marketing automation

-Cost-Per-Click digital advertising

-Demand generation

-PR strategy and execution

 

What this role looks like on a day-to-day basis:

 

  • Developing and executing campaigns and programs to increase the number marketable leads and the number of paying customers
  • Improving the functionality of our marketing channels and program performance, particularly the website through SEO optimizations, UX and content.
  •  Compiling, analyzing, and leveraging data to make recommendations and to help continually improve campaigns and marketing performance.
  • Improving our data quality through lead management and data cleansing
  • Setting up and optimizing with A/B testing email nurture campaigns
  • Creating content to be leveraged across channels, including landing pages, social media, sales materials and more.
  • Conducting industry and competitive research
  • Drafting, creating, and publishing social media content
  • Being part of and contributing to key decisions impacting marketing and business development
  • Event marketing promotion and execution, including post-event Sales partnership.
QUALIFICATIONS & SKILLS

· Strong writing and communication skills

· Ability to strategize and execute.

· Appetite to partner as part of a team

· Video and content creation, such as editing and design.

· Data analysis and reporting, including conducting and analyzing surveys (Excel is a must; PowerBI or Tableau is a bonus)

· Creative opportunity solving and a willingness to take unknowns (with guidance)

· SEO, email marketing and website strategy experience is a bonus.

Our employees embody Cashé Core Values of:
Own It!
Innovation.
Problem-Solving.
Serve Others.
Be Positive.
Cashé Software is offering $15/hour for this role with ability to work onsite and remote.
If this role is a fit for you, please respond with a detailed resume that outlines your experience to:
[email protected]